On this episode of the Wealthy Wellthy podcast, I talk with my friend Lisa Copeland about the car-buying experience. Lisa owned a very successful car dealership in Austin until she sold it a few years ago, and she has spent the time since then researching the female consumer and compiling her knowledge and experiences into her new book: “Car Buying Her Way”.
Lisa recognized early on that the automotive industry was male-dominated, and male salespeople often don’t have the patience or expertise to effectively work with female customers. Additionally, many women dread the car buying experience because of the perceived uncertainties and stress associated with the process. Lisa’s goal is to get the word out about the 4 steps everyone should take before going to the car dealership to take control of the situation and even enjoy the process: (1) Search for the car you want ahead of time, (2) know your budget, (3) know your down payment, and (4) know your trade-in value.
She also shares trade secrets and pulls back the curtain on where and how dealers make money, allowing consumers some flexibility and room to negotiate in good faith. The goal of her company and her podcast is to get the word out and empower women especially to confidently walk into a car dealership and leave with the exact car they wanted at the exact budget they set forth.
For show notes and more info visit: